Today’s consumers are not just aware but also curious. They want to know even the minute details of the products they are buying. Businesses try to include maximum details on the packaging of products; however, adding complete information on every product is not possible due to space constraints. Therefore, a smart application that can display product information as and when needed, is required.
In this blog we will discuss which application can be used by consumers to access information and the benefits of using it for manufacturers and consumers.
Introduction
Applications that can empower consumers and make their decision-making faster or easier are very well appreciated. Consumers today are determined to know more and make decisions wisely after completely analysing all the pros and cons. This is why, in 2016, the Ministry of Consumer Affairs: Food and Public Distribution in association with GS1 India – a standards body, launched the ‘Smart Consumer’ application. Smart Consumer application displays information about products at a common place. Its purpose is to educate and empower consumers with accurate information.
What is the Smart Consumer App?
The Smart Consumer application allows manufacturers to share correct product information with the consumers. It promotes improved visibility of product information in the market and ensures information reaches consumers whenever needed. The application can be downloaded on both iOS or android devices and can also be accessed via its official website.
Smart Consumer application can be used by consumers of any age as it is easy to navigate.
Benefits of Using the Smart Consumer App
Smart Consumer App provides complete, accurate, and trusted information about the products. It is the medium to display information databases of millions of products and provides multiple benefits for manufacturers and consumers alike. Some of these benefits are mentioned below –
For Manufacturers
Product Information – The Smart Consumer application is directly linked with the DataKart platform which enables accurate listing of product information. There is no third party involvement in adding information which reduces chances of discrepancies in data.
Product Reviews & Rating – Consumers can rate products and give their reviews or recommendations on the Smart Consumer application. These reviews can be utilised by manufacturers for product improvements.
Product Promotion – Manufacturers can promote their products directly on the application. Consumers using it will know the information on products you have recently introduced on this application which can help them get more customers and revenue.
Sharing via Social Media – Businesses can add multiple links to their social media handles to get more traffic and drive more conversions from the platform.
Enhanced Customer Experience – Smart Consumer application enhances the customer experiences by providing information on products whenever it is required by them. Not just product information, consumers can also see the company information, regulatory information, ingredients, shelf life, and so on all at one place.
For Consumers
Discount, Coupons, and Teasers – The Smart Consumer application empowers consumers by providing them information on the discounts, coupons, and product teasers.
Improved Decision-making – Consumers make faster and sensible decisions when they are provided with detailed information about the products. They can make purchase decisions based on the nutritional information provided on the application.
Product Availability – Using the Smart Consumer application, consumers can check product availability across multiple platforms. Business owners can provide links to their own website from where consumers can make a purchase.
Customer Care – Consumers can directly reach out to the customer care representative of the company selling the product using the information provided on the Smart Consumer application.
Regulatory Information – The application can provide regulatory information on products such as FSSAI licence number, food type, etc. This information can be helpful in making smart decisions.
Conclusion
The Smart Consumer application opens a gateway of trusted product information for the consumers. It facilitates easy access to information and empowers consumers by helping them make well informed decisions. If you want to display your products on the Smart Consumer App you can get registered with GS1 India. GS1 India is the only authorised body to issue barcodes starting from ‘890’ to companies.